Data Analytics Consulting

Turning your data
into decisions

Krenz Analytics helps small and mid-sized businesses unlock the insights hiding in their data — without the cost of a full-time analyst.

541k+
Transactions analyzed
£10M+
Revenue insights delivered
5
Actionable recommendations per project
What I do

Analysis that drives action

Every engagement ends with clear, specific recommendations your team can act on — not just charts and numbers.

Sales & Revenue Analysis

Understand where your revenue comes from, which products drive 80% of your income, and where you're leaving money on the table.

Customer Intelligence

Identify your highest-value customers, flag churn risks before they happen, and build a retention strategy grounded in real purchasing data.

Executive Dashboards

Interactive, Power BI-style dashboards built to your business — no software license required. See your KPIs at a glance, any time.

Pricing & Product Analysis

Statistical models to identify which products are under-priced, which are struggling, and where a pricing adjustment can improve margin without hurting volume.

Seasonal & Trend Analysis

Know when your revenue peaks, with statistical confidence. Plan inventory, staffing, and marketing to the actual rhythm of your business — not guesswork.

Data Quality Audits

Find the gaps in your data before they find you. A data quality audit surfaces missing records, inconsistencies, and the infrastructure changes that unlock better analysis.

Portfolio

Projects & case studies

Real analyses on real datasets — showing exactly the kind of work I deliver to clients.

Krenz Analytics — Retail Dashboard
£10.4M
Total Revenue
22,190
Orders
R ggplot2 Retail Regression
Sales & Customer Performance — UK Online Retailer

Full analysis of 541,910 transactions across 2 years. Identified the top 20% of products driving 80% of revenue, flagged a statistically significant November revenue spike (Z = 2.72), and used a log-log regression model to surface pricing inefficiencies across the catalog.

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Coming soon
Project 2
Second case study — in progress

A second end-to-end analytics project is currently in development. Check back soon or get in touch to discuss your specific data challenge.

Discuss your project
About

Data analyst for businesses that are ready to grow

I'm Diego Krenz, the founder of Krenz Analytics. I work with small and mid-sized businesses that have valuable data but no dedicated analyst on staff to make sense of it.

Every project I deliver ends with clear, specific, actionable recommendations — not just dashboards and spreadsheets. My goal is to give you the same quality of insight that large companies get from full analytics teams, at a fraction of the cost.

✦ More about my background coming soon

80/20
Revenue concentration identified in every retail analysis
99%
Statistical confidence on seasonal demand findings
Average order value gap uncovered between market segments
6
Prioritized recommendations delivered per engagement
Contact

Let's talk about your data

Tell me what you're working with and what you're trying to understand. I'll come back with a clear sense of what's possible and what it would take.

diego@krenzanalytics.com
LinkedIn — Diego Krenz
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